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Study 02 · Provence, France

A website that feels
like an open door.

A quieter expression of wine country. For this study, hospitality sets the pace: a place to gather, an estate to discover, and wines to get to know.

Concept identityMaison des Pierres
FocusHospitality & character
Project typeSelf-initiated design study

Independent concept study for an imagined estate, with illustrative photography.

The thinking behind the direction

A little less formal.
A little closer.

Not every winery needs a dramatic opening. Some should make you feel you have arrived somewhere you would like to stay a little longer.

Warm stone, an unhurried composition and a personal invitation communicate the character of the estate. The design gives visitors a simple way in.

01

Find the right pace

A split composition puts the introduction beside a quiet detail of the estate. The layout has room to breathe without hiding the reason to visit.

02

Bring the people into the story

The full-site direction would give the growers and their philosophy a natural place alongside the wines, using genuine photographs and the estate’s own words.

03

Turn interest into a visit

A clear invitation leads towards tasting information, practical details and an easy booking enquiry. On a phone, those details remain close at hand.

Let’s start with a possibility

What could your
winery look like
online?

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